20 years in marketing operations. I have run enterprise CRM for 450+ users and managed $5M+ in Meta spend as a Meta Business Partner. Available now for fractional, project, and contract work.
Currently taking on new engagements. Based in Tampa Bay, work is remote.
Services
Whatever CRM your company runs, the problems are the same. Duplicate records, automations nobody can explain, fields that stopped being filled in two years ago, and a team that quietly works around the system. I have untangled that at 450+ seats. You get a written findings doc and a prioritized fix list.
I run the stack. Platform administration, integrations, lifecycle campaigns, lead routing, and monthly reporting leadership can actually read. For teams that need a director and cannot justify a full time hire.
Meta campaign strategy, build, and optimization. Ad spend goes direct to the platform, never through me.
Not sure which one fits? Book the call and I will tell you straight.
Selected work
Shipped solo, start to finish. Same systems thinking I bring to client work.
Automotive authority platform
Vehicle owners are asked to make an expensive protection decision before they can find a clear, trustworthy explanation.
Start with honest education about ceramic coating and PPF, then make the right next step easier to see.
Youth sports discovery
Families can spend hours piecing together basic information about leagues, seasons, ages, and locations.
Create a simpler starting point for finding the right youth sports league without already knowing where to look.
AI resale for families
Parents know outgrown toys have value, but identifying, pricing, and listing them is too much work.
Use a quick scan to turn toy clutter into a clear listing and a new adventure for the money it creates.
How I work
The work usually follows a simple pattern. Not because the problems are simple. Because the path from curiosity to a useful first version should be.
The build philosophy
I pay attention to moments where customers are confused, businesses are using outdated processes, or something feels harder than it should.
A frustrating experience is not automatically a business. I look for the customer, buyer, pain, distribution path, and reason someone would pay.
Start with the smallest experience that solves the actual problem. Avoid feature bloat and unnecessary complexity.
Get something real into people's hands. Feedback from actual users is more valuable than another month of theorizing.
About Nick
My path has moved from marketing to CRM, automation, customer experience, product, and AI-enabled building. Working inside businesses taught me that the product is only part of the problem. Positioning, acquisition, experience, monetization, retention, and distribution matter too.
Security National Mortgage Company
Amplified Marketing Group
The Sakkis Group
When I'm not building something, there's a good chance I'm on a field coaching one of my boys.
Start with a good problem
Send me the situation. If I am not the right fit I will say so and point you somewhere better.
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